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Let's talk | Founder of kichigin® studio Andrey kichigin

Case Study

Case Study

Case Study

Indie startup redesign

In 2024, Indie Casting, a GITA-winning entertainment startup from Georgia, partnered with me to redesign their outdated website. The goal was to create a lightweight, modern platform that could boost app engagement, improve user trust, and drive growth into new markets like Saudi Arabia

Year:

2025

Year:

2025

Year:

2025

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

Team:

38 people, 4 in support

Team:

38 people, 4 in support

Team:

38 people, 4 in support

The Problem

The Problem

The Problem

increase in retention

+15%

increase in retention

+15%

increase in retention

+15%

hours/month saved

50+

hours/month saved

50+

hours/month saved

50+

Refunds tied to delivery anxiety

-14%

Refunds tied to delivery anxiety

-14%

Refunds tied to delivery anxiety

-14%

Solution

Solution

Solution

The solution focused on three simple but impactful automations: a live status panel directly inside the helpdesk, proactive notifications when carrier delays occurred, and automated Monday reports delivered to operations. These small, reliable changes made information visible at the right moment, eliminated copy-paste work, and gave managers data they could act on immediately. Why this worked: - Behavior-first design: Helpful actions became the default, not an extra effort. - Small wins that compound: Seconds saved per ticket scaled across volume. - Human-in-the-loop: Agents stayed in control, which built trust and adoption.

Testimonial

Testimonial

Testimonial

Before working with Logica, my team was overwhelmed. Almost half of our support tickets were just order status questions, and managers spent hours on reports that rarely helped. We constantly felt one step behind.

Before working with Logica, my team was overwhelmed. Almost half of our support tickets were just order status questions, and managers spent hours on reports that rarely helped. We constantly felt one step behind.

Before working with Logica, my team was overwhelmed. Almost half of our support tickets were just order status questions, and managers spent hours on reports that rarely helped. We constantly felt one step behind.

Andrew W.

SEO of Norse Star

Andrew W.

SEO of Norse Star

Andrew W.

SEO of Norse Star

More projects

More projects

More projects

YOUR FIRST STEP

Book a free 30-minute call

My job is to make sure you leave the first call with a clear, actionable plan

Andrey Kichigin

Founder of Kichigin® studio

YOUR FIRST STEP

Book a free 30-minute call

My job is to make sure you leave the first call with a clear, actionable plan

Andrey Kichigin

Founder of Kichigin® studio

YOUR FIRST STEP

Book a free 30-minute call

My job is to make sure you leave the first call with a clear, actionable plan

Andrey Kichigin

Founder of Kichigin® studio