Let's talk | Founder of kichigin® studio Andrey kichigin
Case Study
Case Study
Case Study
SalesPipeline
Gearoid Cox became my partner because he needed design support for his business in May 2025. In just three months, Gearoid's Sales Pipeline business jumped from less than $10,000 in monthly revenue to more than $100,000, all sparked by a design support that overhauled his digital branding and website to match his sales ambition.
Year:
2025
Year:
2025
Year:
2025
Industry:
Service-based
Industry:
Service-based
Industry:
Service-based
request
branding and website
request
branding and website
request
branding and website
The Problem
The Problem
The Problem
Goal: What result we aimed to achieve
Fix the mismatch between Sales Pipeline's strong word-of-mouth sales reputation and its weak online image
Create a professional digital presence to attract more qualified customers, top talent, and boost conversions, targeting a revenue leap from five to six figures monthly
Baseline: Where things stood before
Sales Pipeline had a basic AI-generated placeholder website that failed to reflect its professional sales services
Monthly website visitors: Around 15
Conversion rate from visitors to booked calls: 5%
Monthly revenue: Less than $10,000
Challenges in hiring: Struggled to attract top talents due to unprofessional online image
Overall problem: Digital presence did not match ambition, leading to missed customer conversions and talent opportunities
Strategy: Key decisions and rationale
Focus on a fast, high-quality overhaul: Deliver full branding, website, and marketing tools in two weeks to minimize downtime and maximize immediate impact
Use Framer for the website: Chosen for its device optimization, editability, and customization to fit Sales Pipeline's sales team needs
Emphasize consistency: Build a design system (colors, typography, logos) to integrate into all touchpoints like pitch decks and social media, reinforcing trust and professionalism
Rationale: An investment in design differentiates bold startups, turning a weak digital card into a powerful sales asset that works passively
Goal: What result we aimed to achieve
Fix the mismatch between Sales Pipeline's strong word-of-mouth sales reputation and its weak online image
Create a professional digital presence to attract more qualified customers, top talent, and boost conversions, targeting a revenue leap from five to six figures monthly
Baseline: Where things stood before
Sales Pipeline had a basic AI-generated placeholder website that failed to reflect its professional sales services
Monthly website visitors: Around 15
Conversion rate from visitors to booked calls: 5%
Monthly revenue: Less than $10,000
Challenges in hiring: Struggled to attract top talents due to unprofessional online image
Overall problem: Digital presence did not match ambition, leading to missed customer conversions and talent opportunities
Strategy: Key decisions and rationale
Focus on a fast, high-quality overhaul: Deliver full branding, website, and marketing tools in two weeks to minimize downtime and maximize immediate impact
Use Framer for the website: Chosen for its device optimization, editability, and customization to fit Sales Pipeline's sales team needs
Emphasize consistency: Build a design system (colors, typography, logos) to integrate into all touchpoints like pitch decks and social media, reinforcing trust and professionalism
Rationale: An investment in design differentiates bold startups, turning a weak digital card into a powerful sales asset that works passively
increase in retention
+30%
increase in retention
+30%
increase in retention
+30%
annual revenue
+$1m
annual revenue
+$1m
annual revenue
+$1m
people hired with stronger brand
+4
people hired with stronger brand
+4
people hired with stronger brand
+4
Solution
Solution
Solution
Actions: Step-by-step interventions
Met Gearoid at business networking events in Tbilisi to discuss interests and identify needs
Started project on May 15: Began branding guidelines, colors, typography, and website design
Shipped core deliverables by May 31: Custom Framer website, pitch deck template, social media kit
Provided ongoing support post-delivery: Collaborated with Gearoid to implement design systems in marketing for Sales Pipeline
Ensured everything was editable and device-optimized for easy team use
Evidence: Quantitative metrics (before → after)
Monthly website visitors: 15 → Over 400
Conversion rate to booked calls: 5% → 35%
New hires: 0 → 4 top talents in three months, who cited the professional image as a key factor
Revenue: Less than $10,000/month → More than $100,000/month in three months.
Qualitative: The consistent branding acted as an invisible confidence boost, making sales calls easier and hiring more appealing
Challenges: Obstacles and how I addressed them
Tight timeline: Needed to go from zero to full branding in weeks; addressed by prioritizing quick-shippable, high-quality elements like Framer site and guidelines
Partner uncertainty: Gearoid was not always sure what he wanted; handled with attentive support and iterative feedback during the process
Implementation post-delivery: Ensured smooth rollout by providing complete collaboration to integrate designs into marketing
Actions: Step-by-step interventions
Met Gearoid at business networking events in Tbilisi to discuss interests and identify needs
Started project on May 15: Began branding guidelines, colors, typography, and website design
Shipped core deliverables by May 31: Custom Framer website, pitch deck template, social media kit
Provided ongoing support post-delivery: Collaborated with Gearoid to implement design systems in marketing for Sales Pipeline
Ensured everything was editable and device-optimized for easy team use
Evidence: Quantitative metrics (before → after)
Monthly website visitors: 15 → Over 400
Conversion rate to booked calls: 5% → 35%
New hires: 0 → 4 top talents in three months, who cited the professional image as a key factor
Revenue: Less than $10,000/month → More than $100,000/month in three months.
Qualitative: The consistent branding acted as an invisible confidence boost, making sales calls easier and hiring more appealing
Challenges: Obstacles and how I addressed them
Tight timeline: Needed to go from zero to full branding in weeks; addressed by prioritizing quick-shippable, high-quality elements like Framer site and guidelines
Partner uncertainty: Gearoid was not always sure what he wanted; handled with attentive support and iterative feedback during the process
Implementation post-delivery: Ensured smooth rollout by providing complete collaboration to integrate designs into marketing
The solution focused on three simple but impactful automations: a live status panel directly inside the helpdesk, proactive notifications when carrier delays occurred, and automated Monday reports delivered to operations. These small, reliable changes made information visible at the right moment, eliminated copy-paste work, and gave managers data they could act on immediately. Why this worked: - Behavior-first design: Helpful actions became the default, not an extra effort. - Small wins that compound: Seconds saved per ticket scaled across volume. - Human-in-the-loop: Agents stayed in control, which built trust and adoption.
Outcome: Final results, impact, and lessons learned
Sales Pipeline now has a strong, consistent digital setup that compounds results across customer touchpoints, events, and hires
Impact: Boosted conversions without hard selling, attracted better talent, and scaled revenue tenfold
Lessons: Design is the key differentiator for startups; a design boost yields massive leverage when implemented consistently
Testimonial
Testimonial
Testimonial
Working with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new site
Working with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new siteWorking with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new site
Working with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new siteWorking with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new site
Working with Andrey was great!! He was attentive and supportive even when I was not sure what I wanted. The whole process was simple and incredibly quick. I love my new site
Gearoid Cox
CEO of SalesPipeline
Gearoid Cox
CEO of SalesPipeline
Gearoid Cox
CEO of SalesPipeline
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My job is to make sure you leave the first call with a clear, actionable plan
Andrey Kichigin
Founder of Kichigin® studio
YOUR FIRST STEP
Book a free 30-minute call
My job is to make sure you leave the first call with a clear, actionable plan
Andrey Kichigin
Founder of Kichigin® studio
YOUR FIRST STEP
Book a free 30-minute call
My job is to make sure you leave the first call with a clear, actionable plan
Andrey Kichigin
Founder of Kichigin® studio
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make style your strategy
businesses grow faster with kichigin® studio
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Ready to start?
make style your strategy
businesses grow faster with kichigin® studio